Privacy and measurement

• Optional measurement with Umami, hosted by SEEC, starts only after you accept audience statistics. Without a choice, or after a refusal, nothing is loaded or sent.
• Google Tag Manager is loaded with analytics and advertising categories denied by default.
• As of 27 August 2026, Google Analytics 4 and Microsoft Clarity remain non-operational even after acceptance.
• The server counts public HTML pages only as aggregate totals by date and country.
• No budget-sheet amount is transmitted.
• No advertising profiling or retargeting is used.

The server increments one aggregate day/country total for each public HTML page. It does not store the visited path, IP address, user agent, journey or visitor identifier. Static files, technical functions and the admin area are excluded.

Umami is open-source audience measurement software installed and run by SEEC on its own server in Switzerland (stats.seec.ch). As with the rest of the site, requests to this address pass through Cloudflare, which delivers and protects the site.

It starts only with your consent. Without a choice, or after a refusal, the Umami script is not loaded and no data is sent to it. If you withdraw your consent, sending stops immediately, even on a page that is already open. Your browser’s “Do Not Track” signal is respected. Any choice stored before 7 October 2026 is not carried over: you are asked again.

For an accepted visit, the following is recorded: the page viewed (path and title) and its referrer without URL parameters; campaign parameters (utm_*) from newsletter links, when present; country and canton, derived from the IP address, which is not stored; language, browser, operating system, device type and screen size; and a technical identifier computed by the tool from the IP address, browser and site, renewed every month, without cookies. It is used to count distinct visitors. It does not identify you by name but remains recognisable during the month; SEEC does not use it to view or reconstruct individual journeys.

The tool may record the city of a visit. SEEC erases it every night, so it is kept for a few hours only.

Never measured: amounts entered in Your budget sheet, names, email addresses, questionnaire answers, newsletter confirmation and unsubscribe pages, and the admin area. No session replay, no heatmaps, no advertising profile, no resale.

Purpose: to understand which pages and guides are read, where visitors come from, which audience (French-speaking Switzerland, other countries) is interested in what, and how newsletter mailings perform. Retention: 14 months, then deletion. The data stays on SEEC’s server in Switzerland and is not passed to any other analytics service.

The browser may contact Google to obtain container GTM-59WHL4DH before a preference is stored. Consent Mode v2 sends denied defaults for analytics and advertising categories.

Production checks found no usable GA4 statistics, traffic-source data, Clarity heatmaps or session replays. If these tools are made operational later, their effective settings, transmitted data and retention periods will be published before use, and activation must require explicit agreement.

The French preference panel stores the choice only in the visitor’s browser. Accepting audience statistics allows the Umami measurement described above; in the current technical state, it does not make GA4 or Clarity operational. Refusing or withdrawing consent stops sending to Umami immediately. The aggregate counter has no cookie or individual preference because it does not track people.

Read the full privacy summary